Novozymes joins partners to fund public art installation making the invisible (air particulate pollution) visible!

For the month leading up to Earth Day, the night sky in Raleigh, North Carolina was lit up in a whole different way — with air pollution — thanks to a new public education project that marries the science of air quality readings with the art of digital light projection.

The display presented by artist and scientist Andrea Polli is an animated, colorful light projection that reflects real-time air quality readings in downtown Raleigh through the use of a scientific air monitoring device, specialized computer software and a high-powered light projector. Particle Falls highlights harmful particulate matter measuring 2.5 microns or less and the damaging affects it can have on public health including asthma, heart and lung disease, cancer, adverse birth outcomes and even premature death.

Passersby learned from volunteers about the various clean transportation alternatives across the state including; biking, walking, carpooling, using public transportation or choosing higher blends of cleaner-burning ethanol like E15 and E85.

Novozymes was a primary sponsor of the installation along with biofuel industry trade group Growth Energy, the NGO’s Clean Air Carolina and the North Carolina Clean Energy Technology Center and the North Carolina Department of Transportation. Particle Falls kicked off with an art unveiling reception for local community and business leaders on March 24 and the display was shown nightly through Earth Day on April 23.

The U.S. currently has 672 gas stations selling E15 fuel (including 64 in North Carolina) and is on track to reach 1,200 by 2018. With biofuel production and consumption at an all-time high in the U.S., consumer education is crucial for this growing market.

A video explaining the project is on YouTube here.

For more information on the project, also hop over to www.particlefallsral.org, Twitter: @ParticleFalls, Facebook: ParticleFallsRaleigh, Instagram: ParticleFalls